Aussies are really good at this sort of PSA-style campaigning. I’m an American who grew up in Australia, and there’s a history to this success: When I was a kid in the early ‘70s, the country began an aggressive (not forceful - educative) program to gradually introduce the metric system, in what was planned as a 10 year or so campaign to convert the nation to the system. It worked; Australia might be the only predominantly English-speaking country that has fully, and successfully, gone metric. The TV ads were simple and spot-on. and they did the job without any obvious fuss.
Similarly, in the ‘80s and into the ‘90s, a campaign was launched against driving under the influence. The slogan?
“Drink and drive. Bloody idiot.”
There were billboards and posters for these everywhere, in addition to TV spots.
This is brilliant. As I am in the UK, it has been good to learn about campaigns around the world. What I really find interesting, too, is how many use animation to convey their message.
Brilliant roundup - I've really loved this series! :)
Thanks for this, I appreciate it.
Aussies are really good at this sort of PSA-style campaigning. I’m an American who grew up in Australia, and there’s a history to this success: When I was a kid in the early ‘70s, the country began an aggressive (not forceful - educative) program to gradually introduce the metric system, in what was planned as a 10 year or so campaign to convert the nation to the system. It worked; Australia might be the only predominantly English-speaking country that has fully, and successfully, gone metric. The TV ads were simple and spot-on. and they did the job without any obvious fuss.
Similarly, in the ‘80s and into the ‘90s, a campaign was launched against driving under the influence. The slogan?
“Drink and drive. Bloody idiot.”
There were billboards and posters for these everywhere, in addition to TV spots.
This is brilliant. As I am in the UK, it has been good to learn about campaigns around the world. What I really find interesting, too, is how many use animation to convey their message.